Wow, many apologies for the lack of new content these past 6 weeks or so. It’s been a case of being so busy making stuff for other people I haven’t had time to make anything for myself.
Anyway, Monday evening saw me wrapping up a 4 week course of social media workshops for Business Gateway Lanarkshire. One of the workshops focused, in part, on blogging in business. It isn’t hard to find great blogs from high profile businesses who recognise the level of transparency a well put together blog provides.
However, it’s completely understandable that there are going to be obstacles thrown up in our minds, culminating or orginating from the question, “Is my company ready for a blog?”.
Hopefully these pointers will be of assistance, provided by the Business Grow website;
- Corporate culture mis-match — You need to build your strategy around the realistic capabilities of your company culture.
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Also worth considering
