Julie Wright outlines her evidence for social media being the “ultimate marketing platform”.

1. It allows customers to find you and saves you the expense of finding them.

2. It facilitates a real connection with your customers.

3. It leverages word of mouth which is the cheapest form of marketing and the most effective. (WARNING: It can also spread negative word of mouth so don’t suck.)

She then goes on to cite examples to back up her claims.

So, what do you think? Could social media be your ultimate marketing platform?

Also worth considering

• November 23, 2010 -- “How Are You Even Still In Business?” – Part 1 (2)
• November 9, 2010 -- Windows 7 Phone. “Really?” (2)
• September 26, 2011 -- How to Enable the New Facebook Timeline NOW (0)
• September 16, 2011 -- Zuckerberg Converts His 5+ Million Facebook Fans into Subscribers (0)
• September 28, 2011 -- Forget Social Media! Get a Strategy First (0)