Here’s a great article to kick start 2011 (ok, I know it’s already the 7th of January, but we’ve been busy…see below). It’s fascinating that “immature brands” naturally rely on traditional agencies for their social media management/consultancy/production.

However, the “mature brands” tend to go for smaller social media boutiques, such as Tartan Media Productions. Bonus!

But here’s the question on your lips, right?

Why Social Media Boutiques Differentiate, and Win Deals From Advanced Buyers

This study found that Social Media Boutiques are taking the budgets away from Traditional Agencies as corporations become mature. Corporations know they need these specialists for the following reasons:

• They offer a specialized skillset in new media and social business that traditional agencies may not offer.
• They often offer change management within the corporations –traditional agencies have a reputation for layering social media on top of existing campaigns.
• Rather than be ‘campaign’ focused, instead are more long term focused such as building a community with customers for the long term.
• Are ready to roll up sleeves to assist with deeper customer engagement –not just deploy traditional advertising (one of the top spends in social business).
• Are more agile within smaller teams and can quickly maneuver as the technology space changes over time.
• Fundamentally are geared to measure differently around engagement, and what it means –not just top line and bottom line measurements. [source]

It’s true.

2010 was our busiest year, and 2011 is shaping up to be busier than ever, with new clients on our books.

So, have you tried a Scottish social media boutique yet?

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